From outdated software to a technological evolution shaping tomorrow.
We’re your end-to-end software solution provider, specialized in meeting the needs of the automotive, trucks & buses, and equipment industries.
The story of Annata
Powering opportunities since 2001
Born in Iceland in 2001, Annata has always been a visionary. Our heritage is steeped in ambition, innovation, and tireless dedication to transforming the industries we serve. Driven by an urge to do things better, we have been pushing for progress since day one.
Today, we have established long-term relationships with a global network of partners and more than 50 channel partners, and we are working with several leading automotive, trucks & buses, and equipment companies in the world.
Our innovative solutions are carefully curated to fit their existing and future needs. They are built to respond flexibly to the clients’ fast-changing reality, unveiling endless possibilities.
"At Annata, we see ourselves not just as a software company, but as drivers of positive change."
2001
Year founded
250+
Employees
100,000+
Users
100+
Customer brands
100+
Customer countries
2,000+
Years of combined industry knowledge
30+
Nationalities employed
50+
Channel partners
Our partnership with Microsoft
Co-creating opportunities
Our partnership with Microsoft is not just a collaboration, it’s a shared vision of a future where technology is the driver for change and progress.
As an “Inner Circle” member, we stand within the top 1% of Microsoft Dynamics partners globally, an acknowledgment of our shared pursuit of excellence.
Vision
Power
performance
This vision is the compass that guides all of our strategic decisions and shapes our culture. Everything we do should align with the vision of powering performance for both ourselves and our customers.
Mission
Push for
progress
Our mission encapsulates how we are constantly optimizing our product offering, ensuring that we are best-in-class. At the same time, we are continuously encouraging our customers to seize the opportunities we create.
Pioneering
We thrive on innovation and embrace the spirit exploration.
By staying at the forefront of technological advancements, we ensure that our solutions are cutting-edge, evergreen, and future-proof.
Encouraging
We foster a culture of support, collaboration, and personal growth.
We encourage open communication, active listening, and the exchange of ideas, fostering an environment where everyone feels valued, respected, and empowered to bring their best selves to work.
Trustworthy
We understand that trust is the bedrock of successful partnerships – be it with each other, our partners or our customers.
We are committed to earning and maintaining the trust by operating with integrity, transparency, and reliability.
"Annata is building a solution for automotive and this is for fleet management, equipment rental companies inside of the automotive industry. They built (their solutions) on top of Dynamics 365 and they are using Power BI, cog (cognitive) services and integrating with Dynamics."
Annata history
Competencies as a Microsoft partner
Application development (Gold)
Application integration (Gold)
Cloud business applications (Gold)
Cloud platform (Gold)
Cloud productivity (Gold)
Data analytics (Gold)
Enterprise resource planning (Gold)
Project and portfolio management (Gold)
Small and midmarket solutions (Silver)
Insights corner
Dive into the world of Annata with our insightful blogs, where we share expertise about our solution, industry trends, and new innovations that can drive your success.
From disjointed processes to harmonized value chain connectivity: Optimizing trucks & buses value chain communication and visibility
From checkpoints to transformation: A dive into equipment inspection processes with A365
From carbon footprint to conscious choices: 10 reasons sustainability is steering the future of automotive
Annata unveils dynamic rebranding; set to lead the charge in business transformation by powering possibilities for customers
Annata Ask The Expert Series | Q&A with Dave Cope: Business intelligence and analytics
Commercial vehicle challenges: Navigating business roadblocks to uncover opportunities
Annata Announces Collaboration with Microsoft to Drive Digital Transformation for Manufacturing Organizations with Microsoft Cloud for Manufacturing
Microsoft Industry Experience Center: Annata and Touchcast team up to showcase the future of digital retailing at Microsoft IEC in Munich
Annata partners with Sitecore and Touchcast to power automotive digital retailing at CES 2023
