Power Farming Holdings Limited (PFG) is a fully independent and privately-owned group of companies who have a three-generation history of serving the New Zealand and Australian tractor and machinery markets.

Power Farming used three main software systems within the group. The one of most concern, was an automotive industry software created that was a highly customized and antiquated green screen wholesale and distribution system which handled the wholesale business for the group. Power Farming found issues with organisational silo’s, integration problems and limitations in the ability to analyse and report on the data within the system.

Annata provided Power Farming with an Integrated solution that enabled the organization to to track whole goods (tractors) from ‘cradle to grave’  with the opportunity to gauge when a customer is ready for a replacement. Through the A365 solution dealers could also retain customer loyalty by quickly providing spares and processing warranties. Knowing crucial spares are only days away encourages customers to place orders rather than trying the next dealer.